When you manually transcribe an interview, for example, you make choices about how to turn the recording of the interview into text, and these decisions shape the analysis you conduct.įor example, if you host a focus group, a transcription that just includes the words spoken by the participants loses data about the interaction between them. While transcription is often treated as part of the data collection process, it is also an act of analysis (Woods, 2020). Diversity, Equity, Inclusion, & Accessibility.
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